The Service Level Agreement (SLA) is the backbone of Lead Management. The SLA ensures that both Sales and Marketing adhere to standards and processes implemented to ensure a positive customer experience while providing the necessary insights to both Sales and Marketing organizations.
About Raul Mancha Raul Mancha is a Revenue Marketing Strategist with The Pedowitz Group based in Houston, Texas. Raul began his work in Marketing in 2004 and has worked with many of the premier CRM and Marketing Automation to enhance lead management processes, execute revenue generating campaigns and attribute revenue to marketing initiatives. Prior to joining TPG, Raul held roles in product development, retention and demand generation with a specialty in outbound marketing.