Most organizations, perhaps even your own, follow a predicable path when determining their budget. They start with the current year budget and then adjust that total amount up or down by a nominal percentage for the coming year. Functional leaders will then get their standard, or a newly negotiated, proportion. This is viewed as an efficient process, but it’s an approach that shortchanges this quintessential function of leadership.
About Justin Yopp Justin Yopp is a Marketing Strategist at The Pedowitz Group. He has spent the last ten years crafting business and marketing strategies for local and global businesses, with an emphasis on demand generation. Justin helps organizations accelerate beyond best practices to quicker positive ROI, increase internal buy-in and adoption, and capture more market mindshare.