In this video Scott Brinker, co-founder and CTO at ion interactive, discusses major trends in modern marketing and the categories that are extremely hot. The topics include content marketing, predictive analytics, attribution and the vibrant marketing landscape today. In addition, Scott covers the Microsoft acquisition of LinkedIn and the "channel" that exists between marketers and customers and what technology skills and people are needed for a modern marketing team.
About Scott Brinker
Scott has been writing the chief marketing technologist blog, chiefmartec.com, since 2008. The site covers the intersection of marketing & technology and the effects of that intersection on marketing strategy, management and culture. As co-founder and CTO at ion interactive Scott is responsible for overall business management strategy with 2 co-founders, he leads day to day product development and technical operations with a team of software engineers, designers and marketing technologists.
About The Pedowitz Group (TPG) The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.