S02E07: Changing roles of B2B marketing with Ken Robinson, ProSites
Join us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table.
Join us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table. The role of B2B marketing is changing in terms of strategy and revenue. The digital age has forced new roles and new behaviors. Learn how Ken applies Revenue Marketing principles to work with and educate senior management on this new role. If you ever had to “sell” the idea of Revenue Marketing to a senior management team, you will not want to miss this interview!
About The Pedowitz Group (TPG) The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.