The Technology industry represents change like no other. Technology marketers face global competition, rapid product innovation, and growing compliance pressures. Marketing executives are tasked with delivering high performance while trying to reduce costs and improve efficiencies. Revenue streams are changing to include combinations of products and services in long term recurring models. The focus on developing smarter software and machines that talk to each other and use Artificial Intelligence to facilitate insight is changing the landscape for technology companies and how they do business. Successful marketing executives are developing centers of excellence, globally sourcing talent, and taking a data-driven approach to delivering personalized experiences at scale.
The Pedowitz Group (TPG) adds value to Technology marketers through technology-focused marketing strategy, technology, and execution.