Major trends are emerging in sports and entertainment. Consumers are shifting from cable to digital media and marketers now need to effectively reach their audience through multiple channels. Data and analytics are increasingly shaping key business decisions. Customer experiences are innovating and moving beyond the stadium or the show. Augmented and Virtual reality will create a bevy of personalized and immersive experiences. Organizations are looking to understand the growing threat of cyber risk. Athletes and Actors are increasingly becoming socially active, putting pressure on teams and companies to strategically manage.
The Pedowitz Group (TPG) adds value to sports and entertainment marketers through sports and entertainment-focused marketing strategy, technology, and execution.