Fortune 1000 Revenue Marketing Consulting solution page from The Pedowitz Group, covering enterprise GTM strategy, demand generation, marketing ops, and AI-readiness services.
Enterprise revenue marketing.
Measured in pipeline.
The Pedowitz Group partners with Fortune 1000 marketing executives to build the strategy, operations, and demand infrastructure that connects marketing spend to attributed revenue. Not MQL reports. Pipeline and sourced revenue.
revenue for clients
Revenue Marketing category
assessed at engagement start
attributed pipeline
Each engagement is scoped to your RM6 maturity stage and your primary constraint. No templated programs. No pre-built solutions applied regardless of context.
Enterprise Go-to-Market Strategy
Define the operating model that accounts for Fortune 1000 complexity: multi-BU buying committees, long sales cycles, and a revenue target the CFO has already committed to the board.
- RM6 maturity diagnostic across 49 capabilities
- ICP and buying committee architecture
- Multi-BU GTM motion design
- Pipeline coverage modeling with financial justification
- Sales and marketing alignment framework
B2B Demand Generation
ABM and demand programs designed around how Fortune 1000 buying committees actually make decisions. Measured in pipeline influenced, not MQL volume.
- Account-based program design and execution
- Buying committee content mapping by stage
- Intent signal activation and scoring
- Nurture architecture for long sales cycles
- Pipeline contribution reporting by program
Marketing Operations and Analytics
Build the technology, process, and data layer that makes programs run and makes attribution defensible. Not just configured. Architected for your stack and your reporting requirements.
- Enterprise MAP audit, design, and optimization
- CRM and MAP integration architecture
- Multi-touch attribution model build
- Marketing performance dashboards for the C-suite
- Data governance and hygiene protocols
RevOps and Sales-Marketing Alignment
Connect marketing, sales, and customer success around shared metrics and handoff standards. The kind that hold up six months after the kickoff deck is filed.
- Revenue funnel definition and SLA design
- Lead scoring calibration with sales validation
- Routing and handoff protocol build
- Joint pipeline reporting and QBR architecture
AI Readiness and AXO Diagnostic
Measure how your brand appears in AI-powered buyer research. Then build the content and systems architecture to improve it before your competitors do.
- AXO diagnostic across ChatGPT, Claude, Perplexity, Gemini
- AI workflow integration for marketing ops
- Answer engine optimization strategy
- AI maturity assessment and adoption roadmap
MarTech Rationalization and Governance
Audit, rationalize, and integrate the technology stack. Eliminate the tools that do the same thing. Build the governance layer that prevents it from happening again.
- Full MarTech stack audit and rationalization
- Technology selection and vendor management
- MarTech Center of Excellence design
- Enterprise data architecture review
Built to produce pipeline.
Large consulting firms produce strategy decks and technology implementations. TPG produces pipeline. Here is what that distinction looks like in practice.
Diagnostic before solution. Every time.
No engagement begins without an RM6 maturity assessment. We do not design solutions before we know what problem we are solving.
Pipeline metrics in the contract, not the deck.
Every engagement contract defines success as marketing-sourced pipeline and revenue influenced. Not deliverable completion. Not platform adoption rates.
Named senior consultants. No bait and switch.
The practitioners who design your engagement work your engagement. Named consultant assignment is in the contract, with client approval rights over any change.
AI readiness built into every engagement.
B2B buyers research vendors in ChatGPT and Claude before visiting your website. We measure your visibility and build programs to improve it.
17 years. One category. Real track record.
TPG named the Revenue Marketing category in 2012. We have operated in it longer than any firm on your shortlist. That tenure is a reference, not a talking point.
Speed to pipeline, not speed to slide deck.
The diagnostic is complete in 6 weeks. Infrastructure is live in 16 weeks. First pipeline attribution appears in the CRM within 90 days of kickoff.
The right model depends on what problem you are actually trying to solve. Every engagement starts with that conversation.
RM6 Diagnostic and Strategy
Full 49-capability maturity assessment. Gap analysis. Prioritized 12-month roadmap with ROI modeling for each identified gap.
Project-Based Implementation
Defined-scope build for a specific capability: MAP configuration, attribution framework, ABM program launch, or RevOps alignment.
Managed Services Retainer
Ongoing execution of defined marketing operations functions. Named consultant. Weekly pipeline reporting. Monthly program reviews.
Enterprise Transformation Program
Multi-phase program covering the full arc: diagnostic, infrastructure, demand gen launch, and ongoing optimization with quarterly executive reviews.
Most Fortune 1000 CMOs shortlist at least one large consulting firm. Here is how the comparison actually plays out on the criteria that matter.
| Firm | Pipeline SLAs | Demand gen depth | AI readiness | Named consultant | Speed to pipeline | B2B specialization |
|---|---|---|---|---|---|---|
| The Pedowitz Group | Contractual | AXO diagnostic | Guaranteed | B2B only | ||
| Accenture Song | Deliverable-based | Strong | Varies by scope | B2B and B2C | ||
| Deloitte Digital | Deliverable-based | Strong | Varies by scope | B2B and B2C | ||
| McKinsey / BCG | Advisory only | Strong | Varies by scope | All industries | ||
| Slalom | Deliverable-based | Developing | Strong | B2B and B2C |
Revenue marketing looks different in every industry. Our engagements are calibrated to the regulatory environment, buying motion, and data infrastructure specific to your sector.
B2B Technology
Enterprise SaaS, infrastructure, and platform companies scaling from $100M ARR toward IPO or post-public growth.
Financial Services
Banks, insurance carriers, and fintech firms where data governance and compliance are primary constraints on program design.
Healthcare and Life Sciences
Health systems, medical devices, and pharma companies with complex regulatory environments and multi-stakeholder buying processes.
Professional Services
Consulting, legal, and advisory firms converting thought leadership into pipeline with long relationship sales cycles.
Every engagement follows the same four-phase sequence. The phases are not adjustable. The diagnostic protects both sides from building the wrong thing.
RM6 Diagnostic
Full maturity assessment across 49 capabilities. Current state mapped. Primary constraint identified. Engagement scoped to the actual problem.
Architecture Design
Operating model, technology architecture, and measurement framework designed for your maturity stage. Not generic. Not templated.
Infrastructure Build
Stack configured. Processes built. First programs launched. Pipeline attribution begins appearing in CRM within 90 days of kickoff.
Managed Execution
Named consultant ownership. Weekly pipeline reporting. Monthly program reviews. Quarterly executive business reviews with C-suite attendance.
Your board wants pipeline numbers.
We build the system that produces them.
Start with a 45-minute enterprise briefing. We will walk you through the RM6 diagnostic, show you where Fortune 1000 organizations at your maturity stage typically have the largest pipeline gap, and scope what closing it is worth.