Enterprise MarTech Integration and Stack Unification
Your platforms are not the problem. The gaps between them are. TPG connects your marketing technology stack into a unified, revenue-accountable system so every campaign can be attributed, every signal can trigger action, and every budget conversation has data behind it.
Talk to TPG See What We BuildDisconnected MarTech Is a Revenue Problem
Most enterprise marketing stacks were built incrementally, one platform at a time, to solve specific problems. The integration layer was never designed. The result is not a technology problem. It is a revenue visibility problem.
Data Fragmentation
Contact and account data lives in multiple platforms with no authoritative source of record. Marketing automation has one version. CRM has another. The ABM platform has a third. Programs built on fragmented data produce fragmented results.
Attribution Collapse
When platforms are not connected, campaign touchpoints disappear from the revenue record. Marketing cannot prove what it influenced because the data never made it to CRM. Budget conversations happen without evidence.
Execution Bottlenecks
Manual data transfers, platform-switching, and re-entry of campaign parameters across disconnected systems add hours to every campaign build. At enterprise program volume, that overhead compounds into weeks of lost execution time per quarter.
Six Integration Capabilities. One Revenue-Connected Stack.
Every TPG MarTech integration engagement begins with assessment and ends with attribution. We work inside your existing platforms. We do not sell you new technology.
MarTech Stack Assessment and Integration Architecture
FoundationBefore we touch a platform, we assess. Every engagement begins with a structured audit of your current stack: what you have, how it is configured, where the integration gaps are, and what those gaps are costing you in attribution coverage and execution efficiency.
We produce a prioritized integration roadmap that sequences platform connections by revenue impact, not by technical complexity. The assessment covers your MAP, CRM, ABM platform, intent data sources, analytics tools, and any custom integrations or middleware in the environment.
MAP and CRM Integration
Core InfrastructureThe most consequential integration in an enterprise marketing stack is the connection between your marketing automation platform and CRM. When this integration is unreliable, every other system in the stack degrades. Lead data does not sync. Account engagement signals do not reach sales. Attribution records are incomplete.
TPG configures bi-directional sync with field mapping that reflects your actual revenue model. We test every integration against real program data before handoff and document every configuration decision so your internal team can maintain it without us.
ABM Platform Integration and Activation
Pipeline AccelerationABM platforms produce pipeline impact only when connected to the systems that execute programs and track outcomes. An ABM platform running in isolation produces account intelligence that nobody acts on. TPG integrates your ABM platform into the full stack: connected to MAP for program enrollment triggers, to CRM for account-level engagement tracking, and to your sales engagement tools so SDRs act on current intent signals.
We work across 6sense, Demandbase, Terminus, and RollWorks. We connect intent signal activation to MAP workflow triggers so that an account moving into an active buying stage automatically enrolls in the right nurture program without manual intervention.
Attribution Infrastructure and Revenue Reporting
Revenue ProofIntegration without attribution is infrastructure without proof. Every TPG MarTech integration engagement includes attribution architecture: a UTM taxonomy standard, a contact-to-account association framework, campaign source field mapping into CRM, and multi-touch attribution configuration connected to your sales cycle length and buying committee structure.
- First-touch, last-touch, and multi-touch models configured to your environment
- Marketing-sourced and influenced pipeline reporting by channel, campaign, and segment
- Revenue reporting built for the CFO conversation, not just the marketing dashboard
Platform Consolidation Strategy
Cost and Complexity ReductionEnterprise stacks accumulate platforms. Contracts renew by default. Tools that solved a specific problem five years ago sit in the stack long after the problem has been solved differently. Platform consolidation reduces licensing cost, eliminates integration complexity, and concentrates your team's attention on systems that produce measurable pipeline impact.
TPG conducts a platform utilization and ROI audit: which platforms are actively used, which are redundant, and where consolidation reduces cost without reducing capability. We produce a consolidation recommendation with a migration plan, a risk assessment for each platform removal, and a timeline that does not disrupt live programs.
Ongoing MarTech Operations and Governance
Sustained PerformanceIntegration is not a one-time event. Platforms release updates. Data models change. New channels get added to the stack. Without ongoing governance, integrations degrade and attribution gaps reappear within two to three platform release cycles.
TPG offers ongoing MarTech operations support: regular integration health checks, quarterly attribution audit and validation, stack governance documentation, and a standing advisory relationship for technology decisions. Enterprise organizations that maintain a TPG MOps advisory relationship consistently sustain campaign execution speed and attribution coverage gains from year one through year three.
We Work Inside Your Stack
TPG is vendor-neutral. We configure and connect the platforms you already own. If your stack includes a platform not listed here, tell us. Our integration approach is stack-agnostic.
This Engagement Is Built For You If:
TPG MarTech integration engagements are designed for enterprise and mid-market B2B organizations running programs at scale. These are the five scenarios that most often bring CMOs and MOps leaders to us.
Your MAP and CRM are not producing reliable bi-directional data
You know the sync is broken but you are not sure exactly what is misconfigured or where the data is being lost. Campaign attribution is incomplete and you cannot trust the numbers in your pipeline report.
Your ABM platform is used for selection but not for execution
Account intelligence lives in the ABM platform. Programs run in the MAP. The two are not connected, so intent signals never trigger program enrollment and account-level engagement never reaches CRM.
You have an attribution requirement you cannot fulfill
Your CFO or CRO wants marketing-sourced pipeline data that holds up in a revenue review. Your current stack cannot produce it because the pipeline data is incomplete, inconsistent, or manually assembled.
Campaign execution timelines are increasing, not decreasing
Your program volume is growing but your launch speed is slowing. That pattern almost always indicates an integration or workflow problem rather than a headcount problem. More people running a broken process produces more errors faster.
You have a platform consolidation mandate
Leadership has asked you to reduce the stack. You need a structured approach to identifying what to remove, what the migration path looks like, and how to do it without creating attribution history gaps or disrupting live programs.
You are preparing for a digital transformation program
A larger technology or CX transformation is coming and your marketing stack needs to be integration-ready before it connects to enterprise systems. You need the architecture assessed and documented before the broader program begins.
What Makes This Different
Most MarTech integration firms sell you technology or hand you a configuration guide. TPG builds the revenue infrastructure and stays accountable to the pipeline outcome.
Vendor-neutral by design
We do not sell technology licenses or earn platform referral fees. Every recommendation is based on what your revenue model requires. When we recommend keeping a platform, the data supports it. When we recommend removing one, we show you the utilization numbers that justify the decision.
We work inside your stack
Every integration is delivered inside your existing MAP, CRM, and ABM environment by TPG consultants who have configured those platforms at enterprise scale. We do not build integrations that require you to hire a separate implementation partner to maintain.
We measure in pipeline, not platform metrics
Connection rates and API uptime are not the success criteria. Marketing-sourced pipeline coverage, attribution completeness, and campaign execution speed are. We define those metrics with you at the start of every engagement and report against them throughout.
19 years of institutional knowledge
TPG has delivered more than 1,500 B2B revenue marketing engagements since 2007. We have run MAP and CRM integrations across every major enterprise platform combination. The failure patterns repeat. The fixes are known. We bring that institutional knowledge to every engagement from day one.
What Enterprise Teams Ask Before They Start
These are the questions CMOs and MOps leaders ask most often before an integration engagement begins.
How long does a MarTech integration engagement take?
A MAP-to-CRM integration with attribution architecture runs 60 to 90 days for a standard enterprise stack. A full multi-platform integration including ABM platform activation and consolidation strategy runs 4 to 6 months. The variable is data quality and the number of custom fields and workflows that need to be mapped. We scope the timeline at the end of the assessment phase, not before it.
Do we need to replace our existing platforms?
No. TPG's integration work starts with what you have. We configure and connect your existing platforms before recommending any additions or removals. Platform consolidation recommendations come from utilization and ROI data gathered during the assessment, not from assumptions about what your stack should look like.
What is your process for migrating attribution history during platform consolidation?
We audit existing attribution data before any platform is decommissioned. Where attribution history can be migrated, we migrate it. Where it cannot, we document what is being archived and what the gap in historical reporting will look like going forward. We do not remove platforms in a way that creates an unexplained discontinuity in your pipeline attribution record.
How do you work with our internal MOps and IT teams?
TPG consultants work alongside your internal team, not above them. Every integration decision is documented and handed off to your internal owners with the context they need to maintain it. We define internal ownership for every integration component as part of the engagement. If your internal team does not have capacity to maintain a specific integration, we can structure an ongoing support arrangement that does not require permanent dependency on TPG.
What if our stack includes platforms not on your standard list?
Our integration architecture approach is platform-agnostic. We assess every environment on its own terms. If your stack includes custom-built integrations, middleware layers, or platforms we have not listed, tell us in the initial conversation. We have worked in enough non-standard enterprise environments that unusual configurations are routine for our team.
What is the right starting point if we are not sure what is broken?
The MarTech stack assessment is the right starting point. Most enterprise MarTech integration conversations begin with a symptom: attribution is not working, the CRM sync keeps breaking, the ABM platform is not producing the account engagement data sales needs. The diagnosis is almost always upstream from the symptom. The assessment finds it.
Start With the Assessment
Most enterprise stack problems are upstream from where the symptoms appear. A TPG MarTech assessment tells you exactly what is broken, what it is costing you in pipeline visibility, and what the integration roadmap looks like to fix it.