Your MarTech stack is costing you deals it should be closing.
The Pedowitz Group unifies disconnected marketing systems into a single, measurable revenue engine. Vendor-neutral strategy, implementation, and AI-driven automation built for enterprise scale.
revenue generated since 2007
MarTech consulting practice
HubSpot Platinum Partner.
in every stack audit
Fragmented stacks don't fail loudly. They bleed quietly.
Enterprise marketing technology stacks average 12 to 15 disconnected tools. Each one was bought to solve a problem. Together, they create new ones.
Data that never reconciles
Your MAP says 400 leads. Your CRM says 200. Finance sees 80. No one agrees because no one integrated the systems properly. Revenue attribution becomes guesswork.
License spend with no ROI
The average enterprise pays for capabilities it doesn't use at 60 to 80 cents of every MarTech dollar. Platform overlap, shelfware, and under-adoption add up fast.
Slow cycles kill deals
When a prospect asks a question your AI can't answer, or a sales rep can't find the right asset, the buyer moves on. Speed is a function of integration, not headcount.
Reporting that doesn't reach the board
If your marketing data can't tell a revenue story to the CFO, you are perpetually defending budget instead of growing it. The problem is architecture, not presentation.
Four phases. One measurable outcome: revenue.
We do not hand you a strategy deck and exit. Every TPG engagement ends with your team running the system, not dependent on us.
Diagnostic & Stack Audit
We score your current state across 49 capabilities using our RM6 framework. You get a precise picture of what is working, what is wasted, and what is blocking revenue.
Architecture & Roadmap
Vendor-neutral system design. We specify the integrations, data model, and governance layer your stack needs, matched to your revenue goals and team capabilities.
Implementation & Integration
Our certified practitioners build it. Platform connections, attribution models, AI-driven automation, and the reporting layer your CFO will actually read.
Operationalize & Transfer
We train your team on the system we built. You own it. We measure outcomes against the baseline we established in Phase 01. No perpetual dependency by design.
Everything your stack unification requires. Nothing it doesn't.
TPG's enterprise MarTech consulting covers the full integration lifecycle, from discovery to production systems running at scale.
Platform Unification Strategy
Define the right architecture before touching a single API. We map your buyer journey to your tech stack and identify the exact gaps costing you pipeline.
- MAP / CRM / CDP alignment
- Tech stack consolidation audit
- Vendor selection support
- Data governance design
Systems Integration Services
Certified implementation across the leading enterprise platforms. We connect your ecosystem so data flows where decisions get made.
- HubSpot enterprise deployment
- Marketo / Eloqua managed services
- Salesforce / HubSpot CRM sync
- BI and attribution layer build
AI-Driven Marketing Automation
We implement AI where it generates measurable pipeline lift, not where it looks impressive in a deck. Automation tied to buyer behavior, not calendar sends.
- AI scoring and segmentation
- Intelligent nurture architecture
- Predictive intent models
- AXO: AI buyer visibility audit
Revenue Attribution Modeling
Build the reporting your CEO and CFO will trust. We design attribution models that connect marketing activity to closed revenue, not vanity metrics.
- Multi-touch attribution setup
- Revenue marketing dashboards
- Pipeline influence reporting
- Marketing ROI modeling
MarTech Stack Consolidation
Most enterprise stacks have 3 to 5 tools doing the same job. We identify the redundancies, negotiate contract exits, and rebuild around your actual requirements.
- License audit and rightsizing
- Vendor overlap analysis
- Migration planning and execution
- Post-consolidation optimization
Digital Marketing Platform Optimization
Platforms you already own, performing the way their vendors promised. We tune configuration, automation logic, and usage to match how your buyers actually buy.
- Platform health assessment
- Workflow and process redesign
- Team enablement and training
- Ongoing managed services
Vendor-neutral. Outcome-obsessed. Built for revenue teams.
Most MarTech integrators are certified by the platforms they sell. We answer to one party: your revenue number.
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Vendor-neutral by design
We recommend the platform that fits your motion, not the one that pays the highest referral fee. Our RM6 assessment drives every decision.
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Revenue Marketing originators
TPG introduced the Revenue Marketing category in 2012. Our frameworks are built on 19 years of production implementations, not theory.
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AI-native since 2023
Our AXO diagnostic measures your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. AI buyers need a different kind of stack.
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Transfer is the goal
Every engagement ends with your team owning the system. We build for independence, not dependency. Your stack runs without us as the success condition.
Proven IP. Not borrowed from a consultant's last engagement.
Every TPG engagement runs on proprietary frameworks developed over 19 years. You get methods tested across hundreds of enterprise stacks.
RM6
Revenue Marketing Operating System. 49 capabilities across 6 dimensions. Scores your current state and maps the exact path to a revenue-generating machine.
AXO
AI Experience Optimization. Audits your brand's presence inside AI-generated buyer journeys across every major LLM. The new SEO your stack needs.
The Loop
11-year operational pipeline methodology. Maps every buyer stage to a specific technology, content, and data requirement. No gaps, no leaks.
R.A.I.N.
Revenue Artificial Intelligence Network. The agent architecture for marketing and revenue operations. From the book AI Agents Made Simple by Jeff Pedowitz.
What enterprise MarTech unification actually produces.
Results from clients who committed to unification over point-solution procurement.
TPG rebuilt our entire attribution model in a single engagement. For the first time, I could walk into the board with a number my CFO didn't immediately challenge.
We had 14 MarTech tools. After the RM6 diagnostic, we kept 9 and actually used them. License savings alone paid for the engagement in the first year.
The team they built the system with owns it now. That was the whole point. Six months later we haven't needed to call them back for anything operational.
We work best with specific kinds of enterprise marketing teams.
Being honest about fit saves everyone time. Here is exactly who gets the most from a TPG engagement.
Strong fit
- CMO or VP Marketing with board-level revenue accountability
- Stack of 8 or more tools with unclear integration between them
- Marketing data that does not connect to closed-won revenue
- HubSpot, Marketo, Eloqua, or Salesforce in your core stack
- $50M+ revenue with a dedicated marketing operations function
- Looking to build internal capability, not outsource operations forever
- Leadership aligned that MarTech is a revenue infrastructure problem
Not the right match
- Startup with fewer than 3 marketing team members
- Looking for a single-platform implementation only
- No internal owner committed to running the system after go-live
- Marketing disconnected from sales pipeline goals
- Primarily a content or brand team without demand gen motion
- Seeking the cheapest path to a technically working integration
Your stack should be your unfair advantage. Is it?
A 30-minute diagnostic call with a TPG senior consultant will tell you exactly where your MarTech integration is losing revenue.