Enterprise Marketing Operations Consulting product page from The Pedowitz Group, mapping lead management, reporting, and MarTech integration service modules to measurable enterprise outcomes.
Lead management that converts.
Reporting that closes budgets.
Enterprise marketing operations consulting that maps specific service modules to measurable outcomes: lead management processes that reduce rejection rates, reporting infrastructure that produces defensible pipeline numbers, and MarTech integration that makes the stack deliver what it promised.
revenue since 2007
ops practice
rate reduction
attribution
Enterprise marketing operations failures share a pattern: platforms are live, campaigns are running, and the revenue contribution is invisible. The problem is never the platform. It is the process, data, and governance layer underneath it.
MQLs enter the CRM and disappear. Territory logic is misconfigured. Follow-up SLAs exist on paper, not in the stack.
Marketing reports pipeline. Finance reports different pipeline. The CFO has stopped using either number in board presentations.
Campaign touchpoints are not capturing in Salesforce. Sync errors produce duplicate records. Attribution is impossible before it begins.
The monthly pipeline report is manually compiled from four sources. It is always late. It is sometimes wrong. Nobody trusts it before the meeting.
specific outcomes and deliverables.
Every module is available as a standalone engagement or as part of a full enterprise marketing operations program. Each module delivers operational assets configured live in your stack, not documents that require separate implementation.
Lead Lifecycle, Scoring, and Routing
Rebuild the end-to-end lead management process from first touch through MQL definition, routing logic, sales SLA, and recycling protocol. Every step configured live in CRM and MAP.
- MQL rejection rate reduced by 25–35%
- Lead-to-sales contact time under 48 hours
- Routing accuracy above 95% for all lead sources
- Sales-agreed MQL definition in writing and in stack
Deliverables (all live in stack)
- Lead lifecycle stage definitions (CRM-configured)
- Lead scoring model (MAP-live, sales-validated)
- Routing rules and territory logic (CRM-configured)
- Sales SLA governance policy and tracking dashboard
- MQL rejection rate report (weekly, automated)
- Lead recycling and nurture re-entry workflow
Attribution, Dashboards, and Executive Reporting
Design and implement the reporting infrastructure that connects marketing activity to pipeline and revenue. Attribution model configured live. Executive reporting that produces numbers the CFO will use.
- CFO-defensible pipeline attribution within 90 days
- Single source of truth for marketing-sourced pipeline
- Monthly executive report delivered in under 2 hours
- Attribution coverage across 95%+ of active programs
Deliverables (all live in stack)
- Multi-touch attribution model (CRM and MAP configured)
- Operations performance dashboard (automated, weekly)
- CMO executive reporting template (monthly, board-ready)
- Pipeline influenced and sourced revenue tracking
- Data quality audit with remediation completed
- Reporting governance policy and ownership documentation
MAP, CRM, and Stack Integration Architecture
Audit, redesign, and implement the integration architecture connecting your MAP, CRM, and analytics layer. Clean data flows. No attribution gaps at the handoff. Governance that prevents future stack drift.
- CRM sync error rate reduced to under 1%
- 100% of campaign touchpoints captured in CRM
- Unified customer record across MAP and CRM
- Stack governance that prevents future platform sprawl
Deliverables (all live in stack)
- MAP-CRM integration architecture (documented and live)
- Field mapping and data sync configuration
- UTM governance and touchpoint capture standards
- Duplicate management protocol (configured in CRM)
- Stack governance policy and evaluation framework
- Integration health monitoring dashboard
Every module is configured inside your existing MAP and CRM environment. TPG does not require you to adopt new platforms. We work inside what you own and configure it to produce the outcomes the vendor promised you at implementation.
Marketing automation platforms
Marketo, HubSpot, Pardot, Eloqua, and Salesforce Marketing Cloud. Deep configuration experience across all enterprise MAP environments, not just the vendors in our partner program.
CRM platforms
Salesforce Sales Cloud, HubSpot CRM, and Microsoft Dynamics. Lead-to-account matching, routing logic, and attribution configuration across all major enterprise CRM environments.
Analytics and BI layers
Tableau, Looker, Power BI, and custom dashboard environments. Executive reporting built in the analytics layer your leadership team already uses, not a new tool requiring adoption.
Intent data and ABM platforms
6sense, Bombora, Demandbase, and G2. Intent signal integration into MAP workflow triggering and CRM account scoring. Every signal connected to a downstream sales action.
These outcomes are reported by enterprise clients after full module implementation. Not deliverable completion. Not platform adoption rates. Specific operational improvements with measurable pipeline impact.
No module build begins without a current-state audit of the relevant infrastructure. The audit finding defines the build scope. The build scope defines the timeline. This sequence is not adjustable.
Current-state audit
MAP configuration, lead management process, CRM integration health, and reporting gap analysis. Current state fully documented before any solution is designed.
Architecture and design
Lead lifecycle redesign, attribution model selection, integration architecture, and reporting framework. All designs reviewed and approved before build begins.
Module build
Lead scoring model, routing rules, attribution configuration, dashboard build, and integration remediation. All deliverables validated against live program data before handoff.
Governance and enablement
Ops playbook, governance policy, SLA standards, and team enablement. Built to operate without consultant dependency from the first day of managed services.
Managed optimization
Named consultant. Weekly pipeline and ops reporting. Monthly optimization reviews. Quarterly attribution audits and governance reviews.
This engagement is scoped for enterprise marketing operations teams with existing stack infrastructure. The second column is as important as the first.
Strong fit
- Enterprise B2B, 500+ employees
- MAP and CRM in place, underoptimized
- MQL rejection rate above 25 percent
- Attribution is absent, disputed, or manually compiled
- CRM sync errors creating data quality issues
- Executive reporting requires manual intervention each month
- Marketing pipeline and finance pipeline are different numbers
- Sales team does not trust marketing-generated leads
Not the right fit
- No MAP or CRM in place yet
- Needs creative or campaign execution services
- Looking for advisory only, not implementation
- Needs pipeline results in under 30 days
- No internal ops resource to maintain deliverables post-build
- IT security restrictions prevent MAP configuration access
Your stack is running.
Now make it produce pipeline.
Start with a 30-minute assessment call. We will identify the highest-impact constraint across your lead management, reporting, and MarTech integration layer and scope what fixing it is worth in pipeline.