Enterprise Marketing Operations Consulting product page from The Pedowitz Group, covering lead management, campaign workflow execution, MarTech optimization, and executive reporting services.
Lead management and reporting
that executives actually trust.
A productized marketing operations engagement that fixes the infrastructure behind your campaigns: lead management processes, workflow execution, MarTech optimization, and reporting governance built to withstand CFO scrutiny.
revenue since 2006
operations practice
SLA improvement
reporting layer
Enterprise marketing operations failures are not technology failures. They are process, data, and governance failures that technology makes worse.
MQLs enter the CRM and never receive sales follow-up. Nobody owns the routing. Nobody tracks the decay.
Operational bottlenecks, not strategy, are slowing campaign velocity. Templates do not exist. QA is manual.
Marketing produces pipeline numbers. Finance produces different ones. The board hears both and trusts neither.
Platforms are misconfigured. Data flows are undocumented. The team that set it up has turned over twice.
Every engagement covers all three pillars in sequence. Lead management first, because clean routing is the foundation. Campaign workflow second, because velocity creates pipeline. Reporting governance third, because attribution is what earns the budget.
Lead management
Lifecycle design, scoring, routing, and SLA governance
Campaign workflow
Execution infrastructure, templates, and QA standards
Reporting governance
Attribution, dashboards, and executive-ready analytics
Lead Management Process Design
Rebuild the end-to-end lead lifecycle: from first touch through MQL definition, routing logic, sales SLA, and recycling protocol. Every step documented, configured, and validated with sales.
- Lifecycle stage definition aligned to revenue funnel
- Lead scoring model build and calibration
- Routing rules and territory logic configuration
- Sales SLA standards and follow-up governance
- Lead recycling and nurture re-entry protocols
- MQL rejection rate tracking and root cause analysis
Campaign Workflow and Execution Infrastructure
Build the operational layer that makes campaign execution fast, consistent, and auditable. Reduce launch time. Eliminate manual QA. Create repeatable templates your team can operate without tribal knowledge.
- Campaign operations workflow design and documentation
- MAP campaign template library build
- QA checklist and pre-launch approval process
- Campaign naming and UTM governance standards
- Audience segmentation and list management protocols
- Post-send performance review cadence
Marketing Reporting and Analytics Governance
Build the reporting infrastructure that connects marketing activity to pipeline and revenue. Dashboards for the operations team. Executive summaries for the CMO. Attribution models for the CFO conversation.
- Multi-touch attribution model design and configuration
- Marketing performance dashboard build
- Executive reporting template and monthly narrative
- Pipeline influence and sourced revenue tracking
- Data quality audit and hygiene remediation
- Reporting governance policy and ownership documentation
These are outputs clients report after a full three-pillar engagement. Not deliverables. Not platform adoption rates. Operational and revenue outcomes.
No engagement begins with implementation. Every engagement begins with an audit of what is broken and why. The build sequence follows the audit findings, not a pre-built scope.
Operations audit
MAP configuration review, lead management process map, campaign workflow assessment, reporting gap analysis. Current state documented before any solution is designed.
Architecture and design
Lead lifecycle redesign, campaign workflow architecture, attribution model selection. All three pillar designs reviewed and approved before build begins.
Build and configure
MAP configuration, scoring model build, campaign templates, routing rules, dashboard build. All configurations validated against real program data before handoff.
Governance and enablement
Operations playbook, reporting governance policy, team enablement sessions, named SLA standards. Built to run without consultant dependency.
Managed optimization
Optional retained support: weekly reporting, monthly optimization reviews, quarterly governance audits, and named consultant accountability throughout.
The output of this engagement is a functioning marketing operations infrastructure, not a slide deck. Every deliverable is live in your stack before the engagement closes.
Lead management
- Lead lifecycle stage definitions (documented and CRM-configured)
- Lead scoring model (MAP-live, sales-validated)
- Routing rules and territory logic (CRM-configured)
- Sales SLA standards and follow-up governance policy
- MQL rejection rate dashboard with weekly reporting
- Lead recycling protocol and nurture re-entry workflow
Campaign workflow
- Campaign operations playbook (step-by-step, role-mapped)
- MAP campaign template library (minimum 10 templates)
- Pre-launch QA checklist and approval workflow
- Campaign naming convention and UTM governance standard
- Audience segmentation and list management documentation
- Post-send performance review template and cadence
Reporting and analytics
- Multi-touch attribution model (configured in CRM and MAP)
- Operations performance dashboard (campaign and lead metrics)
- CMO executive reporting template (monthly, board-ready)
- Pipeline influence and sourced revenue tracking (CRM-live)
- Data quality audit report with remediation completed
- Reporting governance policy and data ownership documentation
This engagement is scoped for enterprise marketing operations teams. It is not the right fit for every organization. The second column is as important as the first.
Strong fit
- Enterprise or large mid-market B2B, 500+ employees
- MAP and CRM in place, not fully optimized
- MQL rejection rate above 25 percent
- Campaign launch time exceeds 10 business days
- Marketing attribution is disputed or absent
- Executive reporting requires manual compilation
- Internal ops team has capacity but needs architecture
- Sales-marketing SLAs undefined or unenforced
Not the right fit
- No MAP or CRM currently in place
- Needs campaign creative or content production
- Looking for strategy only, not implementation
- Internal IT cannot support MAP configuration access
- No internal marketing ops resource to maintain output
- Needs results in under 30 days
Your ops team is working hard.
The infrastructure should work harder.
Start with a 30-minute assessment call. We will identify the highest-impact constraint in your current lead management or reporting infrastructure and scope what fixing it is worth.