Enterprise Marketing as a Service product page from The Pedowitz Group, positioning always-on integrated campaign execution, governance, and pipeline accountability for enterprise CMOs without adding headcount.
Always-on campaigns.
No headcount added.
Pipeline attributed.
TPG's Enterprise MaaS model runs integrated marketing programs on your behalf: demand generation, content, campaign operations, and performance reporting, governed by pipeline SLAs and delivered by named senior practitioners who stay for the full engagement.
revenue since 2007
practice depth
every engagement
attribution
The failure pattern is consistent. A capable firm is engaged for ongoing integrated campaigns. Six months in, the senior team that pitched the work has moved to the next pursuit. Junior staff are managing the account. The pipeline numbers the CMO was promised are nowhere in the reporting.
Senior practitioners pitch. Junior staff execute. The account loses institutional knowledge every time a team member rolls off.
Reports show impressions, clicks, and MQL volume. The CMO cannot answer whether campaigns are producing pipeline or producing activity.
Demand gen, content, and ops are run by separate teams with no unified program logic. The CMO coordinates between them. That is not what was sold.
The engagement starts with excellent attention. Six months later, the monthly report arrives two days late and nobody escalates problems before they compound.
Every TPG Enterprise MaaS engagement includes all four capabilities operating as a unified program. Not coordinated between separate teams. Integrated under a single named program director accountable for all four functions.
Always-On Pipeline Programs
ABM and demand-capture programs running continuously against your ICP and target account list. Designed around buying committee stages, not campaign calendars.
- Account-based program design and execution
- Buying committee content sequencing
- Intent signal activation and account scoring
- Nurture architecture for long sales cycles
- Weekly pipeline contribution reporting by program
Buyer-Stage Content Production
Content mapped to specific buying committee roles and stages, not to categories or formats. Every asset has a defined pipeline function before it is written.
- Persona-to-stage content calendar
- Long-form, short-form, and sales enablement assets
- Buying journey content gap analysis monthly
- Sales content alignment for handoff
- Content performance review tied to pipeline metrics
Integrated Campaign Execution
End-to-end campaign workflow management inside your existing MAP and CRM. Every campaign launched on time, QA'd, tagged, and tracked for attribution from day one.
- Campaign build, QA, and launch management
- MAP administration and workflow governance
- UTM governance and touchpoint capture
- Lead routing and SLA enforcement
- Campaign velocity reporting weekly
Pipeline Attribution and Executive Reporting
Weekly ops reporting. Monthly CMO dashboard. Quarterly executive business review with pipeline attribution that holds up in a CFO meeting.
- Marketing-sourced pipeline tracking by program
- Multi-touch attribution model management
- Weekly performance dashboard (automated)
- Monthly CMO executive summary
- Quarterly QBR with attribution accuracy audit
A continuous revenue motion.
Enterprise integrated campaigns that work are not series of discrete campaigns. They are continuous programs with defined planning, execution, optimization, and reporting rhythms that keep the pipeline funnel full regardless of what any single campaign produces.
Pipeline reporting and ops review
Marketing-sourced pipeline by program. Campaign velocity and launch status. Lead routing adherence. Anomalies flagged before they compound.
Program optimization and content review
Program performance against pipeline targets. Content gap analysis. Scoring model review. Account list refresh. Next month program plan approved.
Executive business review
Pipeline contribution by channel and program. Attribution accuracy audit. GTM alignment review with sales. Roadmap for the next 90 days approved at CMO level.
RM6™ re-diagnostic and program reset
Full RM6™ maturity re-assessment. Program architecture review. Investment allocation for the next 12 months. Engagement model fit review.
Not in the pitch deck.
Every TPG Enterprise MaaS engagement is governed by contractual SLAs from day one. These are not aspirational standards. They are defined metrics with defined reporting cadences and defined remedies if standards are not met.
Named senior consultant, contractual
The senior practitioner accountable for your engagement is named in the contract. Any change requires your written approval. No mid-engagement staffing substitutions without client sign-off.
Pipeline contribution as primary SLA
Marketing-sourced pipeline contribution is a defined primary success metric in the statement of work. Not MQL volume. Not campaign impressions. Pipeline that shows up in the CRM.
Weekly reporting with defined delivery time
Pipeline and operations reports delivered every week on a defined day. If a report is late or incomplete, a defined escalation process activates automatically. You should not have to chase your reporting.
Vendor-neutral MarTech operation
Programs are run inside your existing MAP and CRM. No platform migration required. No preferred-partner bias in technology recommendations. We disclose all platform relationships before any recommendation is made.
Not the proposal.
These outcomes are reported by enterprise clients after 12 months of full integrated MaaS execution. Pipeline contribution is the measurement standard. These are not promises. They are reported results.
Not a platform shop. A revenue partner.
Two types of providers dominate the enterprise MaaS market. TPG is neither.
Full-service agencies (WPP, IPG, Publicis)
- Creative-led, brand-oriented programs
- Activity and engagement metrics primary
- Junior account management post-onboarding
- No MAP/CRM integration or pipeline attribution
- Revenue contribution is not a standard contract metric
- B2B demand generation is not the core practice
The Pedowitz Group
- Demand gen, content, ops, and reporting unified
- Pipeline and revenue as primary contract SLAs
- Named senior consultant, contractually guaranteed
- Vendor-neutral across all MAP and CRM platforms
- RM6™ diagnostic before any scope is designed
- 19-year B2B revenue marketing track record
Platform-centric shops (HubSpot partners, MAP admins)
- Platform configuration and administration
- Single-platform depth, no integrated programs
- No demand gen strategy or content production
- Activity metrics only, no pipeline attribution
- Dependent on one vendor ecosystem
- No RevOps alignment or sales handoff governance
Integrated programs by week 12.
Every Enterprise MaaS engagement begins with the RM6™ diagnostic. No program is designed before the current state is understood. The programs that launch in week 12 are calibrated to where you actually are, not to a standard MaaS service catalog.
RM6™ diagnostic
49-capability maturity assessment. Primary constraint identified. Program architecture designed before budget is committed to any channel.
Program architecture
ICP validation, account list build, content calendar design, campaign workflow configuration, attribution model selection. Approved before execution begins.
Infrastructure build
MAP configuration, lead scoring, routing rules, attribution model live, campaign templates built. First programs launched against target accounts.
Always-on execution
Full integrated program rhythm: weekly reporting, monthly optimization, quarterly QBR, and annual RM6™ re-diagnostic. Named consultant throughout.
Enterprise MaaS is right for a specific organizational profile. The second column is as important as the first.
Strong fit
- Enterprise B2B, 500+ employees
- CMO owns a pipeline contribution target
- MAP and CRM in place and accessible
- Team has strategy capacity but not execution headcount
- Current agency or MaaS provider is not producing pipeline
- Attribution is absent or disputes with finance regularly
- Need always-on programs, not campaign bursts
- Want named senior accountability, not account coordinator management
Not the right fit
- No MAP or CRM in place yet
- Needs brand, creative, or media buying as primary service
- Looking for a single campaign or project, not ongoing execution
- CEO does not believe marketing can own pipeline
- Needs results in under 30 days
- Committed to a single-platform partner model
Your campaigns are running.
They should be producing pipeline.
Start with a 30-minute strategy call. We will identify the gap between your current campaign execution and your pipeline target, and scope what an integrated MaaS engagement would produce.