Marketing as a Service Providers
Enterprise Marketing as a Service for Integrated Campaigns That Never Stop
Your pipeline doesn't pause between quarters. Your marketing shouldn't either. TPG runs always-on integrated campaigns, performance governance, and platform enablement so your team focuses on revenue, not project management.
The challenge
Most integrated campaign programs stall because execution is the bottleneck.
Strategy is never the problem. The problem is that enterprise marketing teams are stretched, tools are fragmented, and no single vendor owns performance from campaign brief to closed revenue.
That gap is exactly what Marketing as a Service was designed to close.
Disconnected channel execution
Paid, content, email, and events run in silos. Attribution is a guessing game. Performance reporting tells you what happened, not why.
Agency churn and ramp time
Traditional agencies take 90 days to ramp and another quarter to produce results. By then, your CFO is asking hard questions about marketing ROI.
Platform investment with no activation
HubSpot, Marketo, and Salesforce are licensed but underused. The tech stack grows. Pipeline coverage doesn't.
In-house capacity gaps
Your team is senior and strategic. They shouldn't be writing campaign briefs at midnight. Managed services free them for the work that actually scales.
What marketing as a service providers deliver
Three capabilities that enterprise CMOs require from any managed marketing partner.
TPG's Marketing as a Service combines campaign execution, revenue operations, and AI-powered performance intelligence in one integrated model. No handoffs. No gaps.
Always-On Campaign Execution
Integrated campaigns running every week across paid, organic, email, content, and events. Calibrated continuously to pipeline signals, not quarterly planning cycles.
Performance Governance
Weekly dashboards, pipeline attribution, and executive-ready reporting. You'll know exactly what every dollar of marketing spend is producing at every stage of the funnel.
Platform Enablement
Your MarTech stack should work as hard as your team. TPG activates HubSpot, Marketo, Salesforce, and supporting tools to execute faster and report on what matters.
Ongoing campaign management
From kickoff to pipeline in 30 days. Then better every month after that.
The TPG engagement model is built for speed and continuity. We embed into your team, align to your revenue targets, and run.
Revenue Architecture Audit
We start by mapping your current state: pipeline coverage gaps, channel performance, tech stack utilization, and ICP definition accuracy. This is the foundation every integrated campaign program requires. Most teams are surprised by what the data reveals.
Campaign Architecture and Content Plan
We build an integrated campaign architecture across your top buyer segments and intent signals. Messaging, channel mix, offer sequencing, and content requirements are defined before a single asset is produced.
Live Execution Across All Channels
Paid media, email nurture, content production, social amplification, webinars, and sales enablement materials run simultaneously. Your campaigns are live within 30 days. Your team's calendar stays clear.
Continuous Performance Optimization
Weekly reporting cadences, monthly executive reviews, and ongoing A/B testing keep performance trending up. No quarterly reset cycles. The program learns and compounds month over month.
AI Visibility and AXO Integration
As AI replaces the top of the buyer's search journey, your campaigns need to perform in ChatGPT, Perplexity, and Gemini, not just Google. TPG's AXO diagnostic and AEO content production ensures your brand shows up where enterprise buyers are now researching.
Enterprise marketing services
Every service your integrated campaign program requires. One accountable partner.
TPG's full-service marketing model covers the complete spectrum of enterprise demand generation. No sub-contractor patchwork.
Demand Generation
Integrated programs targeting in-market accounts with coordinated paid, content, and ABM plays.
Content Marketing and SEO
AEO-optimized long-form content, pillar pages, FAQ clusters, and thought leadership that earns AI citations.
Marketing Automation and Email
HubSpot and Marketo campaign execution, lead scoring, nurture sequences, and lifecycle program management.
Paid Media Management
LinkedIn, Google, programmatic, and retargeting managed to pipeline contribution, not impressions.
Revenue Operations Alignment
CRM hygiene, lead routing, sales-marketing SLA definition, and attribution modeling built for CFO review.
Account-Based Marketing
Target account selection, intent data integration, personalized content tracks, and multi-stakeholder engagement sequencing.
Sales Enablement
Buyer-stage content, competitive battlecards, persona playbooks, and sequence templates delivered directly to sales.
Executive Performance Reporting
Board-ready dashboards covering pipeline sourced, pipeline influenced, CAC, and marketing-attributed revenue.
Managed marketing services results
Numbers CMOs use in board presentations.
TPG clients don't talk about marketing activity. They talk about pipeline coverage ratios, CAC improvement, and marketing-sourced revenue. That's the only scorecard that matters.
Why The Pedowitz Group
Four things that separate a full-service marketing provider from a vendor.
Revenue-first accountability model
Every TPG engagement is scoped against pipeline and revenue targets, not activity metrics. Your TPG team is accountable to the same number your CMO is accountable to.
19 years of enterprise B2B practice
TPG introduced the Revenue Marketing category in 2012 and has since generated over $25 billion in client marketing-sourced revenue across financial services, technology, healthcare, and professional services.
AI-native campaign intelligence
TPG's AXO framework ensures campaigns perform in AI-generated search results, not just traditional search. Most enterprise marketing teams don't have a plan for buyer journeys that start in ChatGPT. TPG does.
Embedded, not outsourced
TPG teams operate inside your marketing org, using your systems, your Slack, and your naming conventions. Clients describe us as the best hire they never had to make.
TPG didn't just run campaigns. They rebuilt how we think about pipeline. Within two quarters, marketing was having a different conversation with the board entirely.
Full-service marketing provider comparison
What you get with TPG that a traditional agency doesn't offer.
| Capability | Traditional Agency | In-House Team Only | TPG MaaS |
|---|---|---|---|
| Integrated multi-channel execution | Partial | Capacity-limited | Full coverage |
| Revenue and pipeline attribution | Rarely built in | Manual effort | Standard delivery |
| MarTech platform activation | Separate SOW | Depends on ops headcount | Included |
| AI visibility and AEO content | Not offered | No framework | AXO diagnostic + execution |
| Executive performance governance | Monthly deck | Internal only | Weekly cadence + board-ready reports |
| Sales-marketing alignment | Out of scope | Ad hoc | Built into the engagement model |
| Time to first live campaign | 60-90 days | Backlogged by hiring | 30 days |
Frequently asked questions
What enterprise buyers ask before signing a managed marketing services engagement.
Your next integrated campaign program shouldn't start with a 90-day onboarding.
Book a capabilities review with a TPG senior strategist. We'll audit your current pipeline coverage, identify the highest-impact channels, and show you exactly what an ongoing campaign program looks like for your business.