Your CRM should drive revenue.
Not consume it.
Fortune 1000 marketing and revenue teams trust The Pedowitz Group to implement, integrate, govern, and operate their CRM so their teams can focus on pipeline, not platform maintenance.
Three things killing your CRM investment right now.
Most Fortune 1000 CRM engagements fail the same way: one-time implementation with no ongoing ownership, data governance that never gets built, and integrations that break quietly until pipeline reporting becomes a guess.
Implementation without governance
A big-four consultancy builds it, hands off the keys, and bills out. Six months later, data quality is in free fall and no one owns the standard.
Integrations that drift
Your CRM connects to 12 systems at go-live. A product launch, an acquisition, or a platform update later: 4 of those connections are silently misreporting data.
Support that doesn't understand revenue
Generic managed services keep the lights on. They don't know your go-to-market model, your sales cycle, or why pipeline accuracy at quarter-end matters.
Four disciplines. One continuous engagement.
TPG manages every layer of your enterprise CRM from initial architecture through ongoing operations, with a revenue lens applied at every decision.
Enterprise CRM Implementation
Architecture built for scale, not for demos. We design your CRM around your actual revenue motion: pipeline stages, attribution model, buyer journey, and handoff rules between marketing and sales.
- Revenue-stage architecture and object modeling
- Migration from legacy platforms with data integrity validation
- Role-based configuration across marketing, sales, and RevOps
- Multi-BU and multi-region setup for complex enterprise orgs
- Change management and stakeholder enablement
System Integration and Data Architecture
Your CRM is only as good as the data that flows into it. TPG connects, monitors, and maintains your full MarTech and SalesTech stack so data quality doesn't erode between quarterly reviews.
- MAP-to-CRM bi-directional sync (HubSpot, Marketo, Eloqua, Pardot)
- CRM-to-ERP and finance system integration
- CDP, data warehouse, and BI tool connections
- Custom API development and middleware management
- Integration health monitoring and drift alerts
CRM Governance and Data Standards
Governance is not a setup task. It is an operating function. TPG builds and enforces the standards, processes, and stewardship model that keep your CRM trustworthy at scale.
- Data taxonomy and field standardization across business units
- Lead and account deduplication rules and automation
- Compliance frameworks for GDPR, CCPA, and enterprise data policies
- CRM data health scoring and monthly audit cadences
- User access governance and change control process
Ongoing Managed Support and Optimization
Your CRM needs evolve with your business. TPG operates as a permanent revenue marketing capability, not a ticket queue. We bring strategy, not just support.
- Dedicated CRM operations pod with named team members
- Weekly cadence calls with business-outcome reporting
- Proactive release management and platform upgrade planning
- Campaign operations, automation builds, and workflow management
- Quarterly RM6 maturity review to identify next-level opportunities
Results Fortune 1000 teams hire us to deliver.
These aren't industry benchmarks. They are outcomes from TPG-managed engagements across financial services, technology, healthcare, and manufacturing.
A governance model built for enterprise accountability.
We don't hand off a document and call it governance. TPG runs a living model: defined ownership, measurable standards, and a named team accountable to your outcomes.
| Governance Layer | TPG Owns | Client Owns |
|---|---|---|
| Data Standards | ✓ Field definitions, taxonomy, validation rules | Business rules and source approval |
| Integration Health | ✓ Monitoring, alerting, and remediation | System access and vendor coordination |
| User Access | ✓ Role framework and provisioning process | HR-driven lifecycle triggers |
| Change Management | ✓ Impact review, testing, and release control | Business approval of major changes |
| Performance Reporting | ✓ Weekly ops + monthly CRM health report | Business outcome ownership |
| Compliance | ✓ GDPR/CCPA workflow and consent management | Legal policy definition |
Named team. Clear SLAs. No black-box support.
Every TPG managed CRM engagement includes a named delivery pod: a CRM Strategist, a Platform Engineer, a Data Architect, and a Client Success Lead. You know who does what.
- 4-hour response SLA on critical issues
- 24-hour SLA on standard configuration requests
- Weekly reporting against agreed KPIs
- Monthly data health scorecards
- Quarterly RM6 maturity review with executive summary
- Escalation path to Jeff Pedowitz directly
We are not a CRM staffing agency. We are a revenue firm.
The difference between TPG and a generic managed services provider is the lens. Every CRM decision we make is grounded in how it affects pipeline, attribution, and revenue marketing performance.
RM6 Revenue Marketing Framework
Our 49-capability maturity model spans six dimensions of revenue marketing. Every managed CRM engagement is scored against RM6 so you know exactly where your program stands and what to build next. No guesswork. No generic roadmap.
AXO: AI-Ready CRM Architecture
AI can't personalize what it can't read. Our AXO (AI Experience Optimization) model ensures your CRM data structure, segmentation logic, and content taxonomy are legible to AI buyers doing research across ChatGPT, Perplexity, and Claude before they ever fill out a form.
19 Years of Enterprise Delivery
TPG has run managed CRM and revenue marketing engagements since 2007. We've seen what breaks at scale. We've built the governance models that hold. When a Fortune 1000 CRM engagement gets complex, we've probably managed something like it before.
What managed CRM services actually deliver.
These results came from engagements where TPG owned ongoing operations, not just initial implementation.
Pipeline reporting was unreliable due to MAP-to-CRM sync failures. The sales team distrusted attribution data. Marketing was flying blind on campaign ROI across three business units.
A platform consolidation from Marketo to HubSpot needed to preserve 7 years of segmentation logic, 400+ nurture flows, and complex scoring models without disrupting an active demand generation program.
Three ways Fortune 1000 teams engage TPG.
All tiers include named team members, SLA commitments, and RM6 maturity benchmarking. Scope is calibrated to where your program is today.
For teams with a functioning CRM that needs disciplined ongoing management. We own the ops, you own the strategy.
- Named CRM Strategist and Platform Engineer
- Weekly ops cadence and monthly reporting
- Data quality monitoring and correction
- Standard configuration requests (24-hr SLA)
- Quarterly RM6 maturity review
- Critical issue response (4-hr SLA)
For complex enterprise environments where integration health and data governance are active risks. The most common entry point for Fortune 1000 teams.
- Everything in Foundation
- Full MarTech stack integration management
- Integration drift monitoring and alerting
- Data architecture and governance ownership
- Compliance framework management (GDPR/CCPA)
- AXO AI-readiness audit and optimization
- Executive monthly reporting package
For organizations where CRM, RevOps, and AI transformation need to move in parallel. TPG functions as an embedded revenue operations capability.
- Everything in Revenue Engine
- Embedded RevOps pod across marketing and sales
- Multi-BU and global deployment management
- AI adoption roadmap and change management
- Board-level reporting and executive briefings
- Named escalation to Jeff Pedowitz
- Custom SLA framework
Most CRM engagements are over the moment the implementation ends. The clients who get results are the ones who treat CRM as an operating function, not a project.
Jeff Pedowitz, President and CEO, The Pedowitz Group. Author of AI Agents Made Simple. Founder of the Revenue Marketing category.
Ready to see what your CRM should actually be doing?
Start with a complimentary CRM health assessment. We'll score your current state against the RM6 framework and show you exactly where managed services would move the needle.