Why Join This Course?
The Marketo Beginners Course is a commitment of only four half-day sessions that explores the skills critical to navigate and work in the Marketo Engage Platform. It’s the fastest and most efficient route to get a team member in the know with:
- Email marketing best practices
- Program development
- Revenue metrics and attribution
- Lead qualification
Upon completing the course, you’ll understand Marketo Engage’s marketing automation methodology, and have the skills to execute campaigns that drive revenue.
We also offer more advanced-level training, as well as MCE Exam Prep.
Want us to help you do more? Try our consulting services!
What Do You Need To Take This Course?
No prior knowledge of Marketo is necessary. And, you don’t even need an instance of Marketo. We’ll provide access to a sandbox for the duration of the course so you can learn. To succeed with this course, all you need is time.
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse, and pop-ups enabled to get the most out of this course.
Who Should Take This Course?
This course is ideal for anyone who will be working in Marketo but is unfamiliar with its features and needs a quick start to work within the automation platform.
Live Classroom
a live (virtual or on-site), instructor-led classroom experience for you and your team. includes access to a sandbox environment.
Course Curriculum
Module 1: MARKETO OVERVIEW
- Marketo tour
- Marketo terminology
- Demo of help and resources
Module 2: ORGANIZATION AND GOVERNANCE
- Naming conventions
- Asset hierarchy and program foldering
Module 3: DATABASE
- How leads are created
- Activity log
- Lists (system, group smart, and static)
- Segmentations
Module 4: PROGRAM OVERVIEW
- Email, engagement, event, and default programs overview
- Program tags and period costs
- Tracking program acquisition
- Automating programs with smart campaigns
Module 5: CREATIVE ASSETS
- Overview of creative assets
- Forms in depth
- Landing pages in depth
- Emails in depth
Module 6: EMAIL SEND PROGRAM
-
Creating emails in depth
Module 7: ENGAGEMENT PROGRAM
- Setting up an engagement program
- Streams, cadence, and communication limits
- Managing leads
- Navigating analytics
Module 8: EVENT PROGRAM
- Setting up an engagement program
- Streams, cadence, and communication limits
- Managing leads
- Navigating analytics
MODULE 9: TESTING EMAILS AND LPS
- AB testing guide
- Email A/B testing in depth
MODULE 10: DEFAULT PROGRAM
- Creating campaigns in default programs
- Campaign flow steps and best practices
MODULE 11: REPORTING & ANALYTICS
- Reporting types and settings in-depth
- Customizing reporting
MODULE 12: TOKENS
- Tokens in depth
- Nesting and folder tokens
- Tokens in flow steps
MODULE 13: DATA MANAGEMENT
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Data management and preventing bad data
Live Classroom
a live (virtual or on-site), instructor-led classroom experience for you and your team. includes access to a sandbox environment.
Meet Your Instructors
Fun fact: Michelle can speed-read pig Latin!
She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
MARKETO CONSULTANT
He’s been a Marketo Certified Expert since 2018 and boasts hundreds of successful engagements to his credit.
Live Classroom Experience
Send Us an Email
Schedule a Call
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
The Virtual Classroom is led by a highly experienced, certified instructor who will guide you through the content and answer your questions in real-time. The course requires a commitment of 16 hours over four days in 4-hour sessions.
The sessions are not recorded, but we will answer any questions you have throughout the 16 hours – so be prepared for some note-taking!
How much does the course cost?
The investment in the course is $750. This course is the most efficient and effective way to jumpstart the skills you need to drive more revenue with Marketo Engage.
How do I convince my boss I need this course?
The Pedowitz Group is a Marketo Platinum Partner and 3x Partner of the Year. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll quickly build the skills that are critical to navigate Marketo Engage and execute results-driving campaigns.
Do I get access to Marketo?
With the hands-on training, you do! However, this is only for the duration of the course, so we only recommend marketers with dedicated access to the tool (or soon-to-be access) enroll.