Why Join This Course?
Our Advanced Course delivers sophisticated knowledge to build out capabilities to max out every feature you’re paying for with the platform.
We get into features that transform your marketing efforts with the functions your competitors are afraid to touch:
- Advanced features around engagement programs, tokens, and dynamic content.
- Custom objects, activities, and more.
- Integration of APIs and webhooks
- System administration and driving results through Marketo-fueled teams.
Our course offers more instructor time than other options available on the market – and from experts working on in the platform with clients now.
Who Should Take This Course?
Due to the pace and content of this advanced course, prior experience with Marketo Engage is a must. Passing our Beginner’s course is highly recommended, but not required. Students should understand the concepts listed on the Beginner page to get the most out of this advanced course.
We also offer a Marketo Certified Expert exam prep course for those looking to level up their career!
What Do You Need To Take This Course?
This course requires a commitment of 16 hours of class time, delivered virtually over four days in 4-hour sessions. In addition to a connected device, we recommend a headset, second screen or monitor, mouse, and pop-ups enabled to get the most out of this course.
Live Classroom
a live (virtual or on-site), instructor-led classroom experience for you and your team. includes access to a sandbox environment.
Course Curriculum
MODULE 1: ADVANCED MASTERY OF THE ADMIN CONSOLE
- User and Permission Management
- Workforce and Partition Management
- Landing Page and Email Settings
- Database Management
- Integration Management
- LaunchPoint Integration
MODULE 2: ADVANCED TOKENS
- Advanced use of Tokens
- Tokens in Flow Steps
- Tokens in Programs
- Tokens in HTML
- Velocity Email Scripting
MODULE 3: ASSET DESIGN & ADVANCED MASTERY OF DYNAMIC CONTENT
- Design Best Practices
- Email Design
- Segments and Segmentations
- Dynamic Content in Emails
- Dynamic Content in Landing Pages
- Dynamic Content in Forms
MODULE 4: ADVANCE USE OF PROGRAMS
- Tracking Inbound Marketing
- Advance use of Engagement Programs
- Multi-Stream Engagements
- Nested Programs
- Multi-Channel Programs
MODULE 5: ADVANCE CUSTOM FEATURES
- Custom Objects and Custom Activities
- Webhooks & APIs
- Audit Trail
- Attribution Reporting
Live Classroom
a live (virtual or on-site), instructor-led classroom experience for you and your team. includes access to a sandbox environment.
Meet Your Instructors
Fun fact: Michelle can speed-read pig Latin!
She is certified in Marketo and Adobe Experience Manager and is located in Columbia, South Carolina.
Live Classroom Experience
Send Us an Email
Schedule a Call
Frequently Asked Questions
What can I expect from the Virtual Classroom learning experience?
The Virtual Classroom is led by a highly experienced, certified instructor who will guide you through the content and answer your questions in real-time. The course requires a commitment of 16 hours over four days in 4-hour sessions.
The sessions are not recorded, but we will answer any questions you have throughout the 16 hours – so be prepared for some note-taking!
How much does the course cost?
The investment in the course is $750. This course is the most efficient and effective way to jumpstart the skills you need to drive more revenue with Marketo Engage.
How do I convince my boss I need this course?
The Pedowitz Group is a Marketo Platinum Partner and 3x Partner of the Year. Our team of certified experts specialize in leveraging marketing automation to drive more proven revenue.
With the investment in this live, expert-led course, you’ll quickly build the skills that are critical to navigate Marketo Engage and execute results-driving campaigns.
Do I get access to Marketo?
With the hands-on training, you do! However, this is only for the duration of the course, so we only recommend marketers with dedicated access to the tool (or soon-to-be access) enroll.