CMO Insights is a series of interviews with host Jeff Pedowitz diving into leading business topics with other leaders from a wide range of industries.
Strategy, people, process, technology, customer and results … they’re all covered, with unique insights and perspectives from people living your realities in their everyday business lives.
Get an inside look at how they are building and transforming their organizations for the better!
Find all of our podcasts here!
CMO Insights: Dana Poleg, VP of Marketing, Kaltura
March 25, 2019
In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.
CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba
March 21, 2019
In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation
March 19, 2019
In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!
CMO Insights: James Thomas, CMO of Solium Capital Inc.
March 18, 2019
Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.
CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor
March 15, 2019
In this episode of CMO Insights, Tiffany Sieve, Marketing Demand Generation VP, Paycor, expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology, and more!
CMO Insights: Ron McMurtrie, Executive Vice President of Customer Marketing, Sage
March 11, 2019
In this episode of CMO Insights, Ron McMurtrie, Executive Vice President of Customer Marketing, Sage, expounds on the challenges of handling 28 different markets and more than 3 million customers in a global organization and discusses unifying the digital MarTech stack.
CMO Insights: Scott Horn, CMO of 7.ai
March 8, 2019
On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of 7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.
CMO Insights: Katrina Wong, VP of Marketing, Hired
March 5, 2019
In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.
CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training
March 4, 2019
On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and crisis communications and the educational marketing approach.
CMO Insights: Peter Isaacson, CMO, Demandbase
February 26, 2019
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.
CMO Insights: Mike Westgate, VP of Marketing at Briggo
February 19, 2019
In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.
CMO Insights: Karen Steele, CMO at LeanData
February 12, 2019
In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by small companies in niche markets.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.