CMO Insights: Wes Durow, Chief Marketing Officer, Mitel

CMO Insights: Wes Durow, Chief Marketing Officer, Mitel

 

 

This week’s guest on CMO Insights is Wes Durow, Chief Marketing Officer for Mitel.

In this video, Wes talks about  

  • Going back to the basics of understanding the buyer’s vision and connecting that to marketing efforts
  • Building trust with your audience and focusing on the little data vs. the big data
  • Investing resources to ensure current clients are a specific focus to increase loyalty and retention.      

Learn more about Wes from his LinkedIn profile and follow Mitel Networks on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 08/01/2017
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Tags: marketing operations, Mitel

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