CMO Insights: Tracy Eiler, Chief Marketing Officer, InsideView

July 25, 2017

 

 

This week’s guest on CMO Insights is Tracy Eiler, Chief Marketing Officer for InsideView.

In this video, Tracy shares  

  • Her definition of the “T-Shaped” marketer and what this means for the future marketers
  • Where in the marketing funnel her team focuses time, energy and marketing efforts
  • How specific changes to existing processes has allowed the sales and marketing teams to become more aligned.     

Learn more about Tracy from her LinkedIn profile and follow both Tracy and InsideView on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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