This week’s guest on CMO Insights is Tracy Eiler, Chief Marketing Officer for InsideView.
In this video, Tracy shares
- Her definition of the “T-Shaped” marketer and what this means for the future marketers
- Where in the marketing funnel her team focuses time, energy and marketing efforts
- How specific changes to existing processes has allowed the sales and marketing teams to become more aligned.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 07/25/2017
- 1 Comments