CMO Insights: Tracy Eiler, Chief Marketing Officer, InsideView

CMO Insights: Tracy Eiler, Chief Marketing Officer, InsideView



This week’s guest on CMO Insights is Tracy Eiler, Chief Marketing Officer for InsideView.

In this video, Tracy shares  

  • Her definition of the “T-Shaped” marketer and what this means for the future marketers
  • Where in the marketing funnel her team focuses time, energy and marketing efforts
  • How specific changes to existing processes has allowed the sales and marketing teams to become more aligned.     

Learn more about Tracy from her LinkedIn profile and follow both Tracy and InsideView on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

Related Resources

  • Posted by The Pedowitz Group (TPG)
  • On 07/25/2017


Awesome post Thank you for sharing

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