CMO Insights: Tim Minahan, CMO, Citrix

April 18, 2017

 

 

This week’s guest on CMO Insights is Tim Minahan, Chief Marketing Officer for Citrix.

 In this video, Tim shares how

  • Citrix is transforming on multiple levels to stay competitive
  • Marketing needs to be a big part of this transformation by playing a more strategic role in the organization
  • Building a team that understands the core products, is data driven and willing to test new ideas, is critical for success in today’s digital economy

 Learn more about Tim from his LinkedIn profile and follow both Citrix and Tim on Twitter (links to their profiles where applicable)

 For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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