CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

 

 

 

This week’s guest on CMO Insights is Tiffany Sieve, Marketing Demand Generation VP, Paycor.

In this video, Tiffany talks about:

  • Integrating new technology to support Paycor’s marketing strategy. 
  • Measuring the customer experience. 
  • Paycor’s journey to becoming Revenue Marketers.

 

Tiffany Sieve leads the digital, lead generation, field marketing and channel marketing teams to develop revenue-generating campaigns that support Paycor’s growth plan. She specializes in developing high-impact integrated marketing campaigns that optimize the flow of qualified leads to sales and thrives on the metrics and processes of B2B marketing.  

Working on 100% commission Tiffany quickly learned that a multi-channel marketing plan was crucial for sales success. Her sales experience, passion to win and marketing education led her to pursue a marketing career focused on driving growth. Over the last 12 years, Tiffany has held various marketing roles at LexisNexis and Paycor in all aspects of marketing including lead generation, client upsell, event planning, digital, testing optimization, account based marketing, field marketing and channel marketing.  

 

Learn more about Tiffany from her LinkedIn profile and follow Paycor on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 03/15/2019
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