This week’s guest on CMO Insights is Teresa Caro, Senior Vice President for Fortiva Financial.
In this video, Teresa discusses
- How sales, marketing and operations is a lifecycle that requires attention in each stage
- Why starting with a tactics first approach is the wrong starting point for marketing departments
- How working along side business development transformed how and what they measure for success.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 05/25/2017
- 0 Comments