This week’s guest on CMO Insights is Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.
In this video, Suzanne discusses
- The changing role of marketing over the years and especially in healthcare marketing
- How to balance being a customer-centric organization with the need to ensure personal information is secure
- The importance of developing a roadmap with meaningful data, not just a mashup of data
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 11/01/2017
- 0 Comments