CMO Insights: Suzanne Sawyer, Vice President and Chief Marketing Officer, Penn Medicine

CMO Insights: Suzanne Sawyer, Vice President and Chief Marketing Officer, Penn Medicine

 

 

This week’s guest on CMO Insights is Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.

In this video, Suzanne discusses

  • The changing role of marketing over the years and especially in healthcare marketing
  • How to balance being a customer-centric organization with the need to ensure personal information is secure
  • The importance of developing a roadmap with meaningful data, not just a mashup of data

Learn more about Suzanne from her LinkedIn profile and follow Penn Health on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 11/01/2017
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