CMO Insights: Steve Schley, Vice President of Global Marketing, KrolLDiscovery

CMO Insights: Steve Schley, Vice President of Global Marketing, KrolLDiscovery

 

 

This week’s guest on CMO Insights is Steve Schley, Vice President of Global Marketing of KrolLDiscovery.  (At the time of this interview recording, Steve was still with KrolLDiscovery. He is now the Vice President of Marketing for CPA Global.)

In this video, Steve talks about

  • The challenges of moving from a regional team to building a true, global marketing team
  • Marketing’s role in being part of the revenue generation and tracking to the company results
  • Ensuring your marketing efforts meet at the axis where personas and buying journey stages intersect

Learn more about Steve from his LinkedIn profile and follow KrolLDiscovery on Twitter. 

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 08/15/2017
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Tags: marketing operations, Kroll

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