This week’s guest on CMO Insights is Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections.
In this video, Shonodeep talks about
- How GE Energy Connections, and the company overall, has been transforming form a financial industrial to a digital industrial organization
- Running his marketing department more like a business in that he is responsible for a seamless online ecommerce experience as well lead management
- How really understanding persona, buyer’s journey and a content editorial calendar is driving their content strategy.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 06/20/2017
- 0 Comments