CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

 

 

This week’s guest on CMO Insights is Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections.  

In this video, Shonodeep talks about

  • How GE Energy Connections, and the company overall, has been transforming form a financial industrial to a digital industrial organization
  • Running his marketing department more like a business in that he is responsible for a seamless online ecommerce experience as well lead management
  • How really understanding persona, buyer’s journey and a content editorial calendar is driving their content strategy.  

Learn more about Shonodeep from his LinkedIn profile and follow GE Industrial Solutions Energy Connections on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 06/20/2017
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