This week’s guest on CMO Insights is Shane Lennon from @VirtualCMO.
In this video, Shane talks about:
- Not only aligning sales and marketing but also aligning with the product team
- Focusing on the customer as a product goes to market and studying the customer life cycle journey
- The lifetime value of customers and how we can continuously to deliver value to them
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 11/19/2018
- 0 Comments