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CMO Insights: Shane Lennon, @VirtualCMO

CMO Insights: Shane Lennon, @VirtualCMO

 

 

This week’s guest on CMO Insights is Shane Lennon from @VirtualCMO.

In this video, Shane talks about:

  • Not only aligning sales and marketing but also aligning with the product team 
  • Focusing on the customer as a product goes to market and studying the customer life cycle journey
  • The lifetime value of customers and how we can continuously to deliver value to them

Learn more about Shane from his LinkedIn profile and follow @VirtualCMO on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 11/19/2018
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