Scott has been writing the chief marketing technologist blog, chiefmartec.com, since 2008. The website covers the intersection of marketing and technology and the effects of that intersection on marketing strategy, management and culture. As co-founder and CTO at ion interactive Scott is responsible for overall business management strategy with two co-founders, and he leads day-to-day product development and technical operations with a team of software engineers, designers and marketing technologists.
In this video Scott discusses major trends in modern marketing and the categories that are extremely hot. The topics include content marketing, predictive analytics, attribution and the vibrant marketing landscape today.
In addition, Scott covers the Microsoft acquisition of LinkedIn and the “channel” that exists between marketers and customers and what technology skills and people are needed for a modern marketing team.