CMO Insights: Ruth Stevens, President, eMarketing Strategy

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Written by The Pedowitz Group (TPG)

December 21, 2018

 

 

This week’s guest on CMO Insights is Ruth Stevens, President of eMarketing Strategy.

In this video, Ruth talks about:

  • Teaching a course about using data to manage the customer base of a firm like a financial asset
  • The trend of more conservative buying behavior in B2B marketing
  • Executing account-based marketing within sales and marketing environments

Learn more about Ruth from her LinkedIn profile and follow eMarketing Strategy on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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