CMO Insights: Ruth Stevens, President, eMarketing Strategy

CMO Insights: Ruth Stevens, President, eMarketing Strategy

 

 

This week’s guest on CMO Insights is Ruth Stevens, President of eMarketing Strategy.

In this video, Ruth talks about:

  • Teaching a course about using data to manage the customer base of a firm like a financial asset
  • The trend of more conservative buying behavior in B2B marketing
  • Executing account-based marketing within sales and marketing environments

Learn more about Ruth from her LinkedIn profile and follow eMarketing Strategy on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 12/21/2018
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