CMO Insights: Rand Fishkin, Wizard of Moz

CMO Insights: Rand Fishkin, Wizard of Moz

 

 

This week’s guest on CMO Insights is Rand Fishkin, Wizard of Moz and Founder of Moz.

In this video, Rand talks about

  • The importance of marketing, sales, social and all areas of digital collaborating together to create greater results
  • Why focusing on the few things your company does well is better for content strategy vs. trying to do everything all the time
  • Doing the necessary research on your target audience to ensure your content is getting in front of the right people at the right time.

Learn more about Rand from his LinkedIn profile and follow both Moz and Rand on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 11/14/2017
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