CMO Insights: Peter Isaacson, CMO, Demandbase

CMO Insights: Peter Isaacson, CMO, Demandbase




This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.

In this video, Peter talks about:

  • Category creation: facing but also embracing competition in the market.
  • Identifying ABM (Account-Base Marketing) as the category they wanted to create.
  • How the role of marketing is going to change as AI comes into its own.

Learn more about Peter from his LinkedIn profile and follow Demandbase on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

Related Resources

  • Posted by The Pedowitz Group (TPG)
  • On 02/26/2019

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