This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.
In this video, Peter talks about:
- Category creation: facing but also embracing competition in the market.
- Identifying ABM (Account-Base Marketing) as the category they wanted to create.
- How the role of marketing is going to change as AI comes into its own.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 02/26/2019
- 0 Comments