This week’s guest on CMO Insights is Peg Miller, Vice President of Marketing for Tax Guard.
In this video, Peg talks about
- Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
- Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
- The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 10/11/2017
- 0 Comments