CMO Insights: Mike Westgate, VP of Marketing at Briggo

i

Written by The Pedowitz Group (TPG)

February 19, 2019

 

 

 

This week’s guest on CMO Insights is Mike Westgate, VP of Marketing at Briggo.

In this video, Mike talks about:

  • Connected Coffee – connecting people digitally to their coffee, enhancing the coffee experience through technology
  • Location based marketing and leveraging location based data
  • Scaling to new markets with a small (3-person) marketing team

Learn more about Mike from his LinkedIn profile and follow Briggo on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

You May Also Like…

The Changing Role of Marketers on C-SUITE TV INSIGHTS

The Changing Role of Marketers on C-SUITE TV INSIGHTS

Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands.

read more