CMO Insights – Mike Volpe, former CMO of HubSpot, Member of the Board of Directors of Attend and Repsly

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Written by The Pedowitz Group (TPG)

December 7, 2016

Recently we asked Mike Volpe, former CMO for HubSpot, about what skills and attributes he looked for in hiring modern marketers as he helped grow the firm from 5 people to over 900 people. He shared that in the beginning they hired generalists, people with a broad base of skills. But as HubSpot started to scale they started to look for specialists, people with a deep level of expertise in a specific area. They also looked for what he called “T shaped people”. These are people with a deep level of expertise in one area, but also a broad understanding of marketing. For example, in hiring a pure content person, or a PR person, they looked for those people to be well versed in what a funnel looks like, and how the various stages of the funnel relate to each other.

Some of the other questions he spoke to in this 17 minute interview included:

  • What was your approach to applying Agile Marketing?
  • How did you achieve good content at scale?
  • What was in your technology stack?
  • What was your approach to managing and optimizing your data


Mike Volpe

Mike Volpe is a successful entrepreneur and startup executive with expertise in marketing, business development, strategy, and lead generation for Cloud, SAAS and B2B software. Mike is currently a member of the Board of Directors of both Attend and Repsly. Previously he was CMO for HubSpot where he joined as employee #5 and grew the company to over 900 people. He also grew the company from around a dozen beta customers to over 15,000 customers in over 90 countries and $100 Million in revenue.

 

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