CMO Insights – Mike Volpe, former CMO of HubSpot, Member of the Board of Directors of Attend and Repsly

December 7, 2016

Recently we asked Mike Volpe, former CMO for HubSpot, about what skills and attributes he looked for in hiring modern marketers as he helped grow the firm from 5 people to over 900 people. He shared that in the beginning they hired generalists, people with a broad base of skills. But as HubSpot started to scale they started to look for specialists, people with a deep level of expertise in a specific area.

They also looked for what he called “T shaped people”.

These are people with a deep level of expertise in one area, but also a broad understanding of marketing. For example, in hiring a pure content person, or a PR person, they looked for those people to be well versed in what a funnel looks like, and how the various stages of the funnel relate to each other.

Learn More from Mike Volpe:

 

Mike Volpe is a successful entrepreneur and startup executive with expertise in marketing, business development, strategy, and lead generation for Cloud, SAAS and B2B software. Mike is currently a member of the Board of Directors of both Attend and Repsly. Previously he was CMO for HubSpot where he joined as employee #5 and grew the company to over 900 people. He also grew the company from around a dozen beta customers to over 15,000 customers in over 90 countries and $100 Million in revenue.

You May Also Like…

The Changing Role of Marketers on C-SUITE TV

The Changing Role of Marketers on C-SUITE TV

Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands.

read more
REVTalks Masters: Ruben Varela

REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

read more
REVTalks Masters: Elle Woulfe

REVTalks Masters: Elle Woulfe

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

read more

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Managed Services

Long-Term Support

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Marketing Cloud

Adobe Bronze Partner

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

About TPG

Learn about TPG and meet the team.

Careers

Discover career openings with TPG.

Newsroom

Our latest thought leadership.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.