CMO Insights – Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula

CMO Insights – Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula

Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real business results.

In this episode Michael examines several topics, including how the role of content is dramatically changing as it relates to driving demand and how it is forcing brands to really think about how to utilize content to effectively meet the needs of their audience as proposed to meeting the needs of their business.

Michael also discusses how he encourages CMOs to address one of their biggest challenges, finding the right people who have the talent and the modern marketing skills for their marketing organizations.  Part of what CMOs are struggling with are finding the folks that can do both right and left brain thinking. The thinkers and doers, art and science, engineers that can also paint pictures. Those kinds of people are tough to find.  They are not truly unicorns which are myths and they don’t exist. There are plenty of people who have grown up in the digital world that understand that it is a combination of those two things. We can do creative programs and also demonstrate the measureable success of those things. Or as Mike Volpe, former CMO of Hubspot calls it “D.A.R.C”, the digital analytical people who understand reach and conversion with content.

Click below to learn what tools and trends Michael Brenner believes CMOs should be utilizing in searching for these employees.


Michael Brenner

 

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 12/27/2016
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Tags: revenue marketing, marketing strategy, CMO, content marketing, content strategy

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