CMO Insights – Michael Brenner, CEO of Marketing Insider Group and co-author of The Content Formula

December 27, 2016

Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real business results.

In this episode, Michael examines several topics, including how the role of content is dramatically changing as it relates to driving demand and how it is forcing brands to really think about how to utilize content to effectively meet the needs of their audience as proposed to meeting the needs of their business.

Michael also discusses how he encourages CMOs to address one of their biggest challenges, finding the right people who have the talent and the modern marketing skills for their marketing organizations.  Part of what CMOs are struggling with are finding the folks that can do both right and left-brain thinking. The thinkers and doers, art and science, engineers that can also paint pictures. 

We can do creative programs and also demonstrate the measureable success of those things. Or as Mike Volpe, former CMO of Hubspot calls it, “D.A.R.C”, the digital analytical people who understand reach and conversion with content.

Learn what tools and trends Michael Brenner believes CMOs should be utilizing in searching for these employees:

 

You May Also Like…

The Changing Role of Marketers on C-SUITE TV

The Changing Role of Marketers on C-SUITE TV

Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands.

read more
REVTalks Masters: Ruben Varela

REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

read more
REVTalks Masters: Elle Woulfe

REVTalks Masters: Elle Woulfe

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

read more

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

F5 Logo

F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content

Events

Join Us In Real Time

Blog

Our Latest Articles

CMO Insights

Hear From Industry Experts

REVENUE
ACQUISITION
ASSESSMENT

Bolster marketing-sourced revenue In 20 minutes.

About TPG

Learn about TPG and meet the team.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.

About TPG

Learn about TPG and meet the team.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.