CMO Insights: Michael Bailey, Vice President: Digital and Acquisition Marketing, FleetCor

CMO Insights: Michael Bailey, Vice President: Digital and Acquisition Marketing, FleetCor

 

 

This week’s guest on CMO Insights is Michael Bailey, Vice President of Marketing Operations for Fleetcor.

In this video, Michael talks about

  • How data has evolved to become the most important part of tracking marketing revenue success
  • Taking a very nuanced approach when it comes to building out their MarTech stack
  • The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.

Learn more about Michael from his LinkedIn profile and follow Fleetcor on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 07/11/2017
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Tags: marketing operations, FleetCor

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