CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

 

This week’s guest on CMO Insights is Marilyn Cox, Vice President of Marketing and CRM for The Second City.

In this video, Marilyn talks with Jeff about

  • How she is trying to create a more holistic marketing strategy with an entertainment and training brand located in several cities
  • The need to really assess current staff skills to deduct gaps and be strategic with how her team uses their skillsets
  • The importance of intersecting digital with the brick and mortar elements of the business to ensure a seamless customer experience.

Learn more about Marilyn from her LinkedIn profile and follow The Second City on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 05/09/2017
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