This week’s guest on CMO Insights is Marilyn Cox, Vice President of Marketing and CRM for The Second City.
In this video, Marilyn talks with Jeff about
- How she is trying to create a more holistic marketing strategy with an entertainment and training brand located in several cities
- The need to really assess current staff skills to deduct gaps and be strategic with how her team uses their skillsets
- The importance of intersecting digital with the brick and mortar elements of the business to ensure a seamless customer experience.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 05/09/2017
- 0 Comments