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CMO Insights: Kirk Crenshaw, CMO, Traackr

CMO Insights: Kirk Crenshaw, CMO, Traackr

 

 

This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.

In this video, Kirk talks about:

  • The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
  • Becoming a partner to the customer and driving that thinking in sales and MarTech as well
  • Why quality (not quantity) changes everything about your raw leads and SQLs

Learn more about Kirk from his LinkedIn profile and follow Traackr on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 08/02/2018
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