This week’s guest on CMO Insights is Ken Robinson, Chief Marketing Officer for ProSites.
In this video, Ken discusses
- How marketing as a department has changes dramatically to become a revenue-focused, metrics-driven part of the organization
- The two main benchmarks he focuses on to drive this revenue mindset every day
- Why he seeks out process driven talent and why process is critical to his marketing team.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 06/13/2017
- 0 Comments