CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

 

 

This week’s guest on CMO Insights is Ken Robinson, Chief Marketing Officer for ProSites.  

In this video, Ken discusses

  • How marketing as a department has changes dramatically to become a revenue-focused, metrics-driven part of the organization
  • The two main benchmarks he focuses on to drive this revenue mindset every day
  • Why he seeks out process driven talent and why process is critical to his marketing team.

Learn more about Ken from his LinkedIn profile and follow ProSites Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 06/13/2017
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