CMO Insights: Karen Steele, CMO at LeanData

CMO Insights: Karen Steele, CMO at LeanData

 

 

 

This week’s guest on CMO Insights is Karen Steele, CMO at LeanData.

In this video, Karen talks about:

  • The complications of taking a company from public to private and the importance of keeping a customer focus
  • Building customer intimacy through the three A’s – advocacy, advisory and adoption
  • The challenges faced by a smaller company in a niche market and how she works to overcome them

Learn more about Karen from her LinkedIn profile and follow LeanData on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 02/12/2019
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