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CMO Insights: John Steinert, CMO, TechTarget

CMO Insights: John Steinert, CMO, TechTarget

 

This week’s guest on CMO Insights is John Steinert, CMO of TechTarget.

In this video, John talks about:

  • Focusing on the strategy of balancing short term needs/results with long term performance
  • Why marketing does not own the customer journey and has not earned the right to manage the customer experience
  • How marketing has evolved over time to be more measurable and to run like a business

Learn more about John from his LinkedIn profile and follow TechTarget on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 07/25/2018
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