This week’s guest on CMO Insights is John Steinert, CMO of TechTarget.
In this video, John talks about:
- Focusing on the strategy of balancing short term needs/results with long term performance
- Why marketing does not own the customer journey and has not earned the right to manage the customer experience
- How marketing has evolved over time to be more measurable and to run like a business
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 07/25/2018
- 0 Comments