CMO Insights – Joe Pulizzi, Content Marketing Institute

November 10, 2016

Since 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evangelist, traveling the globe educating brands and marketers on how to become a content first organization.

In 2011 CMI launched its flagship conference, Content Marketing World, and in just 6 years has grown attendance from just over 600 to more than 3600 marketers from 50 countries. Earlier this year, Content Marketing Institute was purchased by UBM, one of the world’s largest B2B event organizers.

In this episode of CMO Insights, Jeff Pedowitz, CEO of The Pedowitz Group, talks with Joe about the current state of content and how organizations can improve this area of marketing to drive more business. Watch to learn Joe’s take on:

  • The role of content as it relates to demand generation and what’s required to allow content to be successful
  • Developing a smarter strategy to create more effective content and why less can definitely be more with content development
  • What skills your marketing department needs to consider to go beyond marketing and become a media outlet for your audience
  • Technology and what really needs to happen before you purchase another piece of software for your marketing team
  • Keeping measurement of content focused on four key areas to move your business and your bottom line forward

Stay on top of content marketing trends at Content Marketing Institute and be sure to check out Content Marketing World as you plan your 2017 conference budget.

You May Also Like…

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Lead Management

Accelerate Leads to Revenue

Digital Transformation

Turn Strategy Into Action

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Flexible
Options

Four options. One result: Greater marketing-sourced revenue.

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Revenue Marketing University 

Training for marketers of all skill levels.

F5 Logo

F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

F5 Logo

Rackspace's Case Study

How a Cloud Solutions Provider Unifed And Expanded Global Marketing Capabilities

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Xylem's Case Study

How a Global Water Solutions Company Nailed Marketing Automation To Win

Gilbarco Veeder-Root

Gilbarco Veeder-Root's Case Study

How a Global Fueling Leader Transitioned To Win

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

A credit card, representing a Fortune 100 client of The Pedowitz Group's

Financial Services Case Study

How a Fortune 100 Credit Card Company Closed The Loop On Revenue

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content

Blog

Our Latest Articles

CMO Insights

Hear From Industry Experts

Get Timely Insights

Take an interactive assessment and get immediate results

About TPG

How are we different? Get to know us a bit better!

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here’s your update.

About TPG

How are we different? Get to know us a bit better!

Case Studies

See real results from customers just like you

How We Work With You

How can we help you?

Partners

Learn about some of our Partners.

Introducing: The Loop

 

Revenue models are outdated. Here’s your update.