CMO Insights – Jeremy Miller, Sticky Branding

August 25, 2016

For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he and his family were forced to take a long hard look at the way the company was run and at the industry as a whole.

Jeremy realized it wasn’t his company’s sales people or marketing processes that were failing, it was their brand. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into growth mode.

That experience inspired Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands – what he calls Sticky Brands.

Fast forward to today, Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. He lives and breathes marketing, branding and business development, and he knows what it takes to grow a Sticky Brand.

Jeremy works with companies to develop branding and marketing strategies that make them stand out and drive sales. He is a sought after keynote speaker. Jeremy’s blend of humor, stories and actionable ideas will inspire you and your audience to innovate and grow a Sticky Brand.

Recently, CEO of the The Pedowitz Group, Jeff Pedowitz, turned the interview spotlight onto Jeremy. If you want to know what makes a Sticky Brand, what the correlation is between a strong brand and financial performance, ways that organizations are using technology to build one, and even the first steps to achieving a Sticky Brand, make sure you watch the video below. Jeremy delivers actionable advice and keen industry insight that you don’t want to miss.

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