CMO Insights: Jennifer Haney-Crowe, VP of Marketing, Forecast5 Analytics

CMO Insights: Jennifer Haney-Crowe, VP of Marketing, Forecast5 Analytics



This week’s guest on CMO Insights is Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics.

In this video, Jennifer discusses

  • The importance for marketing of embracing innovation and new ideas, and how that influences how sales and marketing interact
  • How choosing marketing technology is not only based on what the company needs to move forward, but how well her small team can implement and use it
  • Although she leads a small team for her young company, she does have to balance the generalist and specialist needs to ensure all tasks are covered 

Learn more about Jennifer from her LinkedIn profile and follow Forecast5 Analytics on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

Related Resources

  • Posted by The Pedowitz Group (TPG)
  • On 05/30/2017
Tags: marketing operations, Forecast5 Analytics

Leave Reply

Your email address will not be published. Required fields are marked *