This week’s guest on CMO Insights is Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
In this video, Jason discusses
- The transformation of marketing within an organization, moving to a revenue growth driving function
- How this change is being driven from within the marketing organization vs. the overall business
- How his department balances a team of generalists and specialists to implement their marketing initiatives.
Note: At the time of this interview, Jason was still with Houghton Mifflin Harcourt. He is now Head of Marketing Technology for Shutterstock.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 10/04/2017
- 0 Comments