CMO Insights: Jason Katz, Vice President of App and Digital Marketing, Houghton Mifflin Harcourt

CMO Insights: Jason Katz, Vice President of App and Digital Marketing, Houghton Mifflin Harcourt

 

 

This week’s guest on CMO Insights is Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.

In this video, Jason discusses

  • The transformation of marketing within an organization, moving to a revenue growth driving function
  • How this change is being driven from within the marketing organization vs. the overall business
  • How his department balances a team of generalists and specialists to implement their marketing initiatives.

Learn more about Jason from his LinkedIn profile and follow Houghton Mifflin Harcourt on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

Note: At the time of this interview, Jason was still with Houghton Mifflin Harcourt. He is now Head of Marketing Technology for Shutterstock. 

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 10/04/2017
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