CMO Insights: Jake Sorofman, CMO of Pendo

CMO Insights: Jake Sorofman, CMO of Pendo



This week’s guest on CMO Insights is Jake Sorofman, CMO of Pendo.

In this video, Jake talks about:

  • How marketing has become more data driven and technology reliant
  • Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
  • The critical need for a single person to own the MarTech stack

Learn more about Jake from his LinkedIn profile and follow Pendo on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

Related Resources

  • Posted by The Pedowitz Group (TPG)
  • On 09/04/2018

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