This week’s guest on CMO Insights is Jake Sorofman, CMO of Pendo.
In this video, Jake talks about:
- How marketing has become more data driven and technology reliant
- Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
- The critical need for a single person to own the MarTech stack
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 09/04/2018
- 1 Comments