CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies

This week’s guest on CMO Insights is Debbie Umbach, VP of Marketing, BitSight Technologies.

In this video, Debbie talks about:

Using data to measure and track success.
Her focus on being market-driven over being product, sales or customer driven.
Her past career in engineering and how it has impacted her marketing career.

Learn more about Debbie from her LinkedIn profile and follow on BitSight Technologies Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.