CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies
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Written by The Pedowitz Group (TPG)

May 16, 2019

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All | Marketing Strategy

 

 

 

This week’s guest on CMO Insights is Debbie Umbach, VP of Marketing, BitSight Technologies.

In this video, Debbie talks about:

  • Using data to measure and track success.
  • Her focus on being market-driven over being product, sales or customer driven.
  • Her past career in engineering and how it has impacted her marketing career.

Learn more about Debbie from her LinkedIn profile and follow on BitSight Technologies Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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