This week’s guest on CMO Insights is David Lewis, CEO of DemandGen.
In this video, David discusses
- How more and more companies are adding a marketing operations function to their business model
- The pressure on marketing as a department to become a revenue center vs. a cost center
- The ever-expanding role data is taking when it comes to driving marketing initiatives.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 10/18/2017
- 0 Comments