CMO Insights: David Lewis, CEO of DemandGen

CMO Insights: David Lewis, CEO of DemandGen



This week’s guest on CMO Insights is David Lewis, CEO of DemandGen.

In this video, David discusses

  • How more and more companies are adding a marketing operations function to their business model
  • The pressure on marketing as a department to become a revenue center vs. a cost center
  • The ever-expanding role data is taking when it comes to driving marketing initiatives. 

Learn more about David from his LinkedIn profile and follow DemandGen on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.



About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

Related Resources

  • Posted by The Pedowitz Group (TPG)
  • On 10/18/2017

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