CMO Insights: Chris Spears, Chief Marketing Technology Officer, Arke Systems

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Written by Pamela Muldoon

September 6, 2017

 

 

This week’s guest on CMO Insights is Chris Spears, Chief Marketing Technology Officer for Arke.

In this video, Chris discusses how

  • Integrating technology requires a plan, process and forethought for true implementation
  • Minimally viable data is an important term for his internal team when it comes to metrics and analytics
  • Procurement of technology and project management are two different functions that need to be connected. 

Learn more about Chris from his LinkedIn profile and follow Disruptive Advertising on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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