This week’s guest on CMO Insights is Chris Spears, Chief Marketing Technology Officer for Arke.
In this video, Chris discusses how
- Integrating technology requires a plan, process and forethought for true implementation
- Minimally viable data is an important term for his internal team when it comes to metrics and analytics
- Procurement of technology and project management are two different functions that need to be connected.
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.
- Posted by Pamela Muldoon
- On 09/06/2017
- 0 Comments