CMO Insights: Chris Spears, Chief Marketing Technology Officer, Arke Systems

CMO Insights: Chris Spears, Chief Marketing Technology Officer, Arke Systems

 

 

This week’s guest on CMO Insights is Chris Spears, Chief Marketing Technology Officer for Arke.

In this video, Chris discusses how

  • Integrating technology requires a plan, process and forethought for true implementation
  • Minimally viable data is an important term for his internal team when it comes to metrics and analytics
  • Procurement of technology and project management are two different functions that need to be connected. 

Learn more about Chris from his LinkedIn profile and follow Disruptive Advertising on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About Pamela Muldoon
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.

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  • Posted by Pamela Muldoon
  • On 09/06/2017
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Tags: marketing operations, revenue marketing, pedowitz group, Arke Systems

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