CMO Insights: Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove

CMO Insights: Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove

 

 

This week’s guest on CMO Insights is Caren Cioffi, Senior Vice President and General Manager of Digital Marketing for Brightcove.

In this video, Caren discusses

  • Her journey with Brightcove from the very beginning when they had zero customers to today where they are a global video marketing brand
  • How the marketer will be the owner of the entire customer journey and the entire customer experience
  • Why running the marketing department like a business is critical to becoming a revenue marketing operation.

Learn more about Caren from her LinkedIn profile and follow both Caren and Brightcove on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

 

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 07/18/2017
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