This week’s guest on CMO Insights is Caren Cioffi, Senior Vice President and General Manager of Digital Marketing for Brightcove.
In this video, Caren discusses
- Her journey with Brightcove from the very beginning when they had zero customers to today where they are a global video marketing brand
- How the marketer will be the owner of the entire customer journey and the entire customer experience
- Why running the marketing department like a business is critical to becoming a revenue marketing operation.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 07/18/2017
- 0 Comments