CMO Insights: Brad Gillespie, Chief Marketing Officer, Octiv

i

Written by Pamela Muldoon

June 27, 2017

 

 

This week’s guest on CMO Insights is Brad Gillespie, Chief Marketing Officer for Octiv.

In this video, Brad discusses

  • Marketing’s role with other departments to drive business; not just with the sales department, but product and finance
  • How he is developing a marketing team with diverse skillsets, not just strictly a background in marketing
  • His approach to ABM and connecting more strategically to persona and buyer’s journey stages.   

Learn more about Brad from his LinkedIn profile and follow both Brad and Octiv on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

You May Also Like…

The Changing Role of Marketers on C-SUITE TV

The Changing Role of Marketers on C-SUITE TV

Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands.

read more
REVTalks Masters: Ruben Varela

REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

read more
REVTalks Masters: Elle Woulfe

REVTalks Masters: Elle Woulfe

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

read more